
I played a significant role in the redesign of the Powershop website, which is managed through Silverstripe. The aim was to make it an acquisition beast, with a heavy focus on increasing online signups and SEO standing.
There where constraints developing the CMS sitewide, so the core of the work revolved around a new homepage and upgrading the library of UI elements. So, while the homepage received a full make over, other pages had mostly cosmetic upgrades to things like imagery and headers.
Personal tasks included the homepage design, complete with a comprehensive pricing widget, and development of a design system that included iconography, brand components and illustrations. I also concepted the 3D imagery.





































danhutchie@gmail.com
+64 21 042 0804