THE POWERSHOP TYPE

This is an eclectic mix of type and illustrations from my time at Powershop, including work from online campaigns, referral programmes, merchandise, and artwork for the Powershop 'Shop.' I worked alongside the Powershop marketing team to deliver customer retention and acquisition campaigns; and the 'always-on' approach to social, with a constant emphasis on customer engagement.

WHAT KIND OF FUTURIST ARE YOU?

This was a social media campaign created to promote the purchasing of Future Packs. Future Packs are power that customers buy in advance and are a key retention tool within the Powershop suite of products.  

Each week, the competition was themed, and we asked customers a series of questions to find out their 'Futurist Personality.' The personalities ranged from 'Sunshine happy,' to 'End of the world.'

The hacked together photo-montage concept portrays retro-futuristic scenes that invoke an out-of-this-world feeling.

E-BIKE GIVEAWAY

A collaboration with three of Aotearoa’s best street artists, T. Wei, Youii and Gwil got together and painted six e-bikes to giveaway to customers who purchased Future Packs.

CONCEPT / STORYBOARD...Dan Hutchinson
CAMERA / EDITING...Fer Travaglini
CAMERA...Shyam Patel

THE SHOP

Powershop sells power in packs that are purchased through it’s app. It was a large part of my role to keep the shop fresh, fun and engaging, while also creating content that clearly explained how to use it. Packs vary from Value Packs and Monthly Packs to Future Packs and Weekly Specials. Around 30,000 customers purchase weekly specials which are topical in nature and are concepted and completed in a day. They’re used to give the customers a laugh and encourage positive brand sentiment across social.

HOW TO SHOP VIDEO

CONCEPT / DESIGN...Dan Hutchinson
3D IMAGES / ANIMATION...Fer Travaglini
COPYWRITER...Peter Johnstone
VOICE OVER...Ben Claxton

danhutchie@gmail.com
+64 21 042 0804